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<td class="bodyContent" pardot-region="body_content" style="-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; color: #58595B; font-family: 'Roboto', Tahoma, Geneva, sans-serif; font-size: 16px; line-height: 22px; text-align: left; padding: 40px 60px 154px 60px; background: url('https://go.zylo.com/l/504631/2022-02-24/627xb1/504631/1645699343NtJ53wUU/Newsletter_Swoosh_Intro.png') no-repeat bottom;" valign="top" align="left">It wasn’t long ago that CFOs were strictly the gatekeepers to your company’s finances – they weren’t always viewed as a strategic partner to the business. But all that is changing.<br>
<br>
“I would like to think that CFOs are modernizing and becoming stronger CFOs,” according to three-time CFO Russell Lester. “We are primed to be [a] trusted advisor to the CEO.”<br>
<br>
This shift to trusted advisor is allowing CFOs to elevate their role to a more strategic level. No longer are they just saying “no” because it spends money or it breaks the budget. It’s starting more holistic conversations across the business on where it fits.<br>
<br>
When it comes to SaaS management, Lester believes CFOs have a huge opportunity “to be the hero to identify where there's leakage or wastage in the system.”<br>
<br>
CFOs who partner with IT and actively engage in SaaS management, lead to the success of your shared goals and drive greater business impact. <strong><a href="https://go.zylo.com/e/504631/16deea-78244244-share-cc386ef1/75nkc1/1273525854?h=jaArKMTcMfSS-WQdAX5OOkqLgfZYlC0wZqB1ooORe4k" style="color:#00aca0;text-decoration:none;">Listen to the full podcast episode here</a></strong> to learn how Russell has brought this to fruition three times.
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<h1 style="display: block; font-family: Roboto, Tahoma, Geneva, sans-serif; font-size: 26px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 24px; margin: 0px; padding-bottom: 20px; color: rgb(0, 172, 160) !important;"><a href="https://go.zylo.com/e/504631/16deea-d2cd90f5-share-effa5646/75nkc4/1273525854?h=jaArKMTcMfSS-WQdAX5OOkqLgfZYlC0wZqB1ooORe4k"><img alt="procurement intake system" src="https://go.zylo.com/l/504631/2023-08-15/75nd1j/504631/1692104288BsiK5Jn0/SA_podcast_s3_ep30_casted.png" style="width: 200px; height: 200px; float: left; padding-right: 20px; border-width: 0px; border-style: solid;" width="200" height="200" border="0" align="left"></a>Do I Need a Separate Procurement System for Software Intake?</h1>
With the surge in SaaS spend, do you need a separate procurement intake system for software? In this episode, discover the best strategy to address intake.<br>
<strong><a href="https://go.zylo.com/e/504631/16deea-d2cd90f5-share-effa5646/75nkc4/1273525854?h=jaArKMTcMfSS-WQdAX5OOkqLgfZYlC0wZqB1ooORe4k" style="line-height: 46px;text-decoration:none;color:#eb5b00;">Get the Answer</a></strong></td>
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<h1 style="display: block; font-family: Roboto, Tahoma, Geneva, sans-serif; font-size: 26px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 24px; margin: 0px; padding-bottom: 20px; color: rgb(0, 172, 160) !important;"><br>
<a href="https://go.zylo.com/e/504631/rationalizing-saas-management-/75nkc7/1273525854?h=jaArKMTcMfSS-WQdAX5OOkqLgfZYlC0wZqB1ooORe4k"><img alt="operationalizing SaaS management" src="https://go.zylo.com/l/504631/2023-08-15/75nd1q/504631/169210429360sTafTc/operationalizing_SaaS_management.png" style="width: 200px; height: 200px; float: left; padding-right: 20px; padding-bottom: 30px; border-width: 0px; border-style: solid;" width="200" height="200" border="0" align="left"></a>A Day in the Life: Operationalizing SaaS Management</h1>
Without a clear process powered by a SaaS management platform, procurement and IT are reactive vs proactive when it comes to governance and renewal strategy. This often exposes your organization to risk and overspending on software.<br>
<strong><a href="https://go.zylo.com/e/504631/rationalizing-saas-management-/75nkc7/1273525854?h=jaArKMTcMfSS-WQdAX5OOkqLgfZYlC0wZqB1ooORe4k" style="line-height: 46px;text-decoration:none;color:#eb5b00;">Learn How</a></strong></td>
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<h1 style="display: block; font-family: Roboto, Tahoma, Geneva, sans-serif; font-size: 26px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 24px; margin: 0px; padding-bottom: 20px; color: rgb(0, 172, 160) !important;"><br>
<a href="https://go.zylo.com/e/504631/n-price-negotiations-for-saas-/75nkcb/1273525854?h=jaArKMTcMfSS-WQdAX5OOkqLgfZYlC0wZqB1ooORe4k"><img alt="how not to cave on SaaS price negotiation" src="https://go.zylo.com/l/504631/2023-08-15/75nd1t/504631/1692104293zY1M5pua/how_not_to_cave_on_SaaS_price_negotiation.png" style="width: 200px; height: 200px; float: left; padding-right: 20px; border-width: 0px; border-style: solid;" width="200" height="200" border="0" align="left"></a>How Not to Cave in Price Negotiations for SaaS</h1>
Negotiating the price of a new purchase (or renewal) is not always easy. The last thing you want to do is cave in price negotiations – especially when it comes to SaaS.<br>
<strong><a href="https://go.zylo.com/e/504631/n-price-negotiations-for-saas-/75nkcb/1273525854?h=jaArKMTcMfSS-WQdAX5OOkqLgfZYlC0wZqB1ooORe4k" style="line-height: 46px;text-decoration:none;color:#eb5b00;">Follow These Tips</a></strong></td>
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<h3 style="display: block; font-family: Roboto, Tahoma, Geneva, sans-serif; font-size: 16px; text-transform: uppercase; font-style: normal; font-weight: 400; letter-spacing: normal; line-height: 26px; margin: 0px; padding-bottom: 5px; color: rgb(235, 91, 0) !important; text-align: center;"><strong><span style="color:#eb5b00;">Industry Insights & News</span></strong></h3>
<h2 style="display: block; font-family: 'Roboto', Tahoma, Geneva, sans-serif; font-size: 16px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 20px; margin: 0px; padding-bottom: 10px; text-align: left; color: #004851 !important;">Rein in Shadow IT without Stifling Workers | Ben Pippenger on CIO Dive</h2>
<a href="https://go.zylo.com/e/504631/-stifling-workers-zylo-689538-/75nkcf/1273525854?h=jaArKMTcMfSS-WQdAX5OOkqLgfZYlC0wZqB1ooORe4k" style="text-decoration:none;color:#00ACA0;">Learn How</a>
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<h2 style="display: block; font-family: 'Roboto', Tahoma, Geneva, sans-serif; font-size: 16px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 20px; margin: 0px; padding-bottom: 10px; text-align: left; color: #004851 !important;">Navigating the Storm: Protect Your Organization from the Hazards of Shadow IT</h2>
<a href="https://go.zylo.com/e/504631/from-the-hazards-of-shadow-it-/75nkcj/1273525854?h=jaArKMTcMfSS-WQdAX5OOkqLgfZYlC0wZqB1ooORe4k" style="text-decoration:none;color:#00ACA0;">Get Started</a>
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<h2 style="display: block; font-family: 'Roboto', Tahoma, Geneva, sans-serif; font-size: 16px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 20px; margin: 0px; padding-bottom: 10px; text-align: left; color: #004851 !important;">This Week in Enterprise Tech Podcast: The Importance of Smart SaaS Management</h2>
<a href="https://go.zylo.com/e/504631/h-episodes-556-autostart-false/75nkcm/1273525854?h=jaArKMTcMfSS-WQdAX5OOkqLgfZYlC0wZqB1ooORe4k" style="text-decoration:none;color:#00ACA0;">Listen Now</a></td>
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<h3 style="display: block; font-family: Roboto, Tahoma, Geneva, sans-serif; font-size: 16px; text-transform: uppercase; font-style: normal; font-weight: 400; letter-spacing: normal; line-height: 26px; margin: 0px; padding-bottom: 20px; color: rgb(235, 91, 0) !important; text-align: center;"><strong><span style="color:#eb5b00;">SaaS Management in Action</span></strong></h3>
<img alt="Deepwatch - Assessing and addressing SaaS security risks" src="https://go.zylo.com/l/504631/2023-08-15/75nd2b/504631/1692104477eFhfZwjY/Assessing_and_Addressing_SaaS_Security_Risks_200x200.png" style="width: 200px; height: 200px; float: right; padding-left: 20px; border-width: 0px; border-style: solid;" width="200" height="200" border="0" align="right"><strong>How Deepwatch Assesses and Addresses SaaS Security Risks</strong><br>
<br>
Every SaaS application your business uses is a potential gateway into your organization. Learn how a SaaS management program founded on complete visibility of your SaaS portfolio helps mitigate security risks and protect your organization from potential harm.<br>
<strong><a href="https://go.zylo.com/e/504631/s-security-risks-at-deepwatch-/75nkcq/1273525854?h=jaArKMTcMfSS-WQdAX5OOkqLgfZYlC0wZqB1ooORe4k" style="line-height: 46px;text-decoration:none;color:#eb5b00;">How Deepwatch Does It</a></strong></td>
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<h3 style="display: block; font-family: Roboto, Tahoma, Geneva, sans-serif; font-size: 16px; text-transform: uppercase; font-style: normal; font-weight: 400; letter-spacing: normal; line-height: 26px; margin: 0px; padding-bottom: 5px; color: rgb(235, 91, 0) !important; text-align: center;"><strong><span style="color:#eb5b00;">Upcoming Events</span></strong></h3>
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<table style="-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-collapse: collapse !important;" width="100%" cellspacing="0" cellpadding="20" border="0">
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<td class="leftColumnContent" pardot-region="left_column_image" style="-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; color: #505050; font-family: Helvetica; font-size: 14px; line-height: 21px; text-align: left; padding: 0 20px 20px 60px;" align="left"><img alt="Procurecon East" class="columnImage" src="https://storage.pardot.com/504631/1689708688gYtuOjMV/ProcureCon_East_Register.png" style="max-width: 260px; outline: none; text-decoration: none; display: inline; border-width: 0px; border-style: solid; width: 260px; height: 120px;" width="260" height="120" border="0"></td>
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<h3 style="display: block; font-family: 'Roboto', Tahoma, Geneva, sans-serif; font-size: 18px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 20px; margin: 0px; padding-bottom: 0px; text-align: left; color: #004851 !important;">ProcureCon East</h3>
<strong>September 11-13 | Orlando, FL</strong><br>
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We’re heading to ProcureCon East in September! In addition to meeting up with us, you won’t want to miss Co-founder & Chief Customer Officer Cory Wheeler’s breakout session, "Going Beyond Demand Management: Unlocking Business Value with SaaS Optimization" on Day 1!<br>
<a href="https://go.zylo.com/e/504631/srspricing/75nkct/1273525854?h=jaArKMTcMfSS-WQdAX5OOkqLgfZYlC0wZqB1ooORe4k" style=" font-weight: bold; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;line-height: 46px;text-decoration:none;color:#eb5b00;" target="_blank">Register Here!</a></td>
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<td class="rightColumnContent" pardot-region="right_column_image" style="-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; color: #58595B; font-family: 'Roboto', Tahoma, Geneva, sans-serif; font-size: 16px; line-height: 22px; text-align: left; padding: 0 60px 20px 20px;" align="left"><img alt="Okta Oktane" class="columnImage" src="https://go.zylo.com/l/504631/2023-08-15/75nd3m/504631/1692105014liJZFGF5/Okta_Oktane_2023__1_.png" style="max-width: 260px; outline: none; text-decoration: none; display: inline; width: 260px; height: 120px; border-width: 0px; border-style: solid;" width="260" height="120" border="0"></td>
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<h3 style="display: block; font-family: 'Roboto', Tahoma, Geneva, sans-serif; font-size: 18px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 20px; margin: 0px; padding-bottom: 0px; text-align: left; color: #004851 !important;">Okta Oktane</h3>
<strong>October 3-5 | San Francisco, CA</strong><br>
<br>
We’re gearing up for Oktane in October and would love to see you there! Stay tuned for more details on where to find Zylo’s booth. And be sure to meet us there for your morning break for a special breakfast treat! <br>
<a href="https://go.zylo.com/e/504631/oktane-/75nkcx/1273525854?h=jaArKMTcMfSS-WQdAX5OOkqLgfZYlC0wZqB1ooORe4k" style=" font-weight: bold; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;line-height: 46px;text-decoration:none;color:#eb5b00;" target="_blank">Register Here!</a></td>
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<h3 style="display: block; font-family: 'Roboto', Tahoma, Geneva, sans-serif; font-size: 18px; font-style: normal; font-weight: bold; letter-spacing: normal; line-height: 20px; margin: 0px; padding-bottom: 0px; text-align: left; color: #004851 !important;"><img alt="Gartner IT Symposium 2023" src="https://go.zylo.com/l/504631/2023-08-15/75nd3j/504631/169210492801nojIrs/Gartner_IT_Symposium_2023___200x200.png" style="width: 200px; height: 200px; float: left; padding-right: 20px; padding-bottom: 70px; border-width: 0px; border-style: solid;" width="200" height="200" border="0" align="left">Gartner IT Symposium</h3>
<strong>October 16-19 | Orlando, FL</strong><br>
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We’re headed to sunny Florida this October! If you’re attending (or register if you plan to), stay tuned for more details on where to find Zylo’s booth. Plus, mark your calendar for Tuesday, Oct 17 at 1:15pm on the Expo Hall Stage for a fireside chat with Zylo’s Co-founder & Chief Customer Officer Cory Wheeler will join Adobe’s Sr. Director, Head of Business Planning & Operations Vinod Vishwan.<br>
<strong><a href="https://go.zylo.com/e/504631/en-conferences-na-symposium-us/75nkd1/1273525854?h=jaArKMTcMfSS-WQdAX5OOkqLgfZYlC0wZqB1ooORe4k" style=" line-height: 46px;text-decoration:none;color:#eb5b00;">Register Here!</a></strong></td>
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