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Last Checked: Nov 24, 2022, 14:08 EST

IP Address: 172.64.150.45
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Location: Unknown, Unknown, Unknown
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            <img class="blog-index__post-image" src="https://www.digiventures.la/hubfs/blog%20digi%20%287%29-1.png" loading="lazy" alt="innovación digital">
        
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            Digiventures
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                                <time datetime="2021-05-17 15:11:49" class="blog-post__timestamp">
                                    May 2021
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        <h1><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Diez formas de innovar en venta digital</span></h1>
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          <!-- <a href="https://www.digiventures.la/recursos/blog/author/digiventures" rel="author">
            Digiventures
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          <time datetime="2021-05-17 15:11:49" class="blog-post__timestamp">
            May 2021
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        <div class="blog-post__body">
          <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p style="text-align: justify;">La transformación digital permite a las entidades financieras incorporar las nuevas tecnologías disponibles para lograr procesos mucho más ágiles, sencillos y eficientes que mejoran la captación de clientes y permiten llegar a nuevos segmentos de mercado.</p>
<!--more--><p style="text-align: justify;">Aprovechar las grandes ventajas que estas herramientas disruptivas ofrecen amplía la capacidad de innovación que tienen las empresas financieras.</p>
<p style="text-align: justify;">En este artículo nos referiremos a las 10 principales formas de innovar en venta digital para el sector financiero, continúa con la lectura!</p>
<p style="text-align: justify; font-size: 18px;"><strong>El camino hacia un negocio disruptivo.</strong></p>
<p style="text-align: justify;">Así como la digitalización se convirtió en una necesidad esencial para llevar adelante en forma eficiente cualquier negocio en la actualidad, la innovación en el proceso de venta online también lo es.&nbsp;</p>
<p style="text-align: justify;">Según un informe de la consultora internacional Kantar el comportamiento de compra de las familias latinas el año pasado se tradujo en lograr la mejor ecuación en cuanto precio-beneficio de los productos, por lo que los puntos de venta que ofrecieron proximidad física o contaron con un servicio digital fueron los que más ganaron durante la pandemia.</p>
<p style="text-align: justify;">Esta afirmación refleja la gran oportunidad que tienen las empresas que buscan aumentar la rentabilidad y competitividad de sus negocios a través del canal digital… pero ¿Cómo es posible aprovechar esta nueva realidad?</p>
<p style="text-align: justify;">En el mundo digital los usuarios pueden realizar trámites u operaciones financieras con tan solo tener acceso a internet desde un dispositivo. Se trata de una tendencia que impacta directamente en el comportamiento y expectativas de los clientes; por lo que implementar estrategias para optimizar el customer journey es un requisito que deben adoptar las empresas hoy en día.</p>
<p style="text-align: justify;">Por ello, es momento en que las entidades financieras orienten sus acciones a suplir las necesidades de los clientes y a fortalecer sus principales canales digitales para aumentar el número de ventas online ampliando su capacidad de innovar.</p>
<p style="text-align: justify; font-size: 18px;"><strong>¿Cuáles son las formas de innovar en la venta online de servicios financieros?</strong></p>
<p style="text-align: justify;">Aquí las enumeramos:&nbsp;</p>
<p style="text-align: justify;"><strong>Firma electrónica</strong>. Gestionar en papel las distintas operaciones para adquirir un producto financiero que requieren la firma del cliente lleva demasiado tiempo y ya no tiene sentido.&nbsp;</p>
<p style="text-align: justify;">Con la incorporación de un sistema de firma electrónica es posible acelerar estas operaciones y hacerlo de manera segura, minimizando la posibilidad de fraude, a la vez que se optimizan los procesos internos, se reducen costos y el tiempo invertido.&nbsp;</p>
<p style="text-align: justify;">Los sistemas de verificación de identidad en línea aumentan la capacidad de cerrar una venta rápidamente manteniendo el interés y la atención del cliente.</p>
<p>&nbsp;</p>
<p style="text-align: justify;"><strong>Automatizar el proceso de decisión crediticia.</strong> Al momento de realizar una evaluación de la solicitud del usuario es importante encontrar un equilibrio entre: reducir el riesgo crediticio y brindar al cliente una respuesta inmediata.&nbsp;</p>
<p style="text-align: justify;">Las nuevas herramientas digitales permiten automatizar este proceso encontrando el equilibrio adecuado para tomar decisiones más consistentes, seguras y rápidas. Además, logran reducir la tasa de error humano ya que es posible estandarizar los criterios principales al llevar a cabo este tipo de evaluaciones.</p>
<p>&nbsp;</p>
<p style="text-align: justify;"><strong>Usabilidad</strong>. Simplificar los pasos que debe dar un cliente para completar la solicitud de alta de un producto es clave para generar una óptima experiencia de compra y concretar la venta. Entre más sencillo sea el proceso de adquisición, mayor será la probabilidad de cerrar una venta.</p>
<p style="text-align: justify;">La flexibilidad y la capacidad que brindan las herramientas digitales en este campo permiten aplicar las últimas técnicas en UI para adaptar los formularios al perfil del usuario objetivo mejorando los índices de conversión.&nbsp;</p>
<p>&nbsp;</p>
<p style="text-align: justify;"><strong>Estrategias de marketing digital</strong>. Tener presencia online no basta para aumentar las ventas. Es necesario diseñar estrategias de marketing digital capaces de mejorar la comercialización de los productos y servicios de la entidad financiera.&nbsp;</p>
<p style="text-align: justify;">Mediante la publicidad online, posicionamiento web, emails, campañas y demás, es posible mantener una correcta comunicación con los potenciales clientes y aumentar la visibilidad de la marca. De esta manera, se incrementará el ratio de conversión.</p>
<p>&nbsp;</p>
<p style="text-align: justify;"><strong>Personalización</strong>. Una de las demandas más solicitadas por los clientes digitales es la personalización en la comunicación y en las soluciones que se les ofrecen.&nbsp;</p>
<p style="text-align: justify;">Cubrir esta expectativa del usuario requiere, en primera instancia, conocer sus principales intereses, preferencias, inquietudes, problemas, etc. Contar con una gran base de información sobre el lead, permite ejecutar acciones orientadas a su perfil para satisfacer sus necesidades.</p>
<p>&nbsp;</p>
<p style="text-align: justify;"><strong>Educar al usuario</strong>. Durante el proceso de solicitud de servicio, es fundamental educar al usuario implementando diversos recursos, como imágenes o videos, que lo ayuden a completar su operación.&nbsp;</p>
<p style="text-align: justify;">Alentar al cliente a recorrer un proceso fluido haciéndolo sentir lo más cómodo posible permite construir mayor confianza con la marca y por ende, a confiar en los productos y servicios que se ofrecen.</p>
<p style="text-align: justify;">&nbsp;</p>
<p style="text-align: justify;"><strong>Aprovechar la modernización que promueven los Estados</strong>. El vertiginoso crecimiento de las fintech ha llevado a los gobiernos a implementar medidas y regulaciones que promuevan la inclusión financiera.&nbsp;</p>
<p style="text-align: justify;">Estas iniciativas han permitido estandarizar pagos digitales, autorizando la implementación de la firma electrónica o la validación de identidad por imágenes así como a realizar operaciones 100% en la nube. De esta forma, se cuenta con un marco regulatorio que apoya la digitalización de las entidades financieras permitiendo realizar diversas operaciones de manera remota.</p>
<p>&nbsp;</p>
<p style="text-align: justify;"><strong>Penetración de los celulares</strong>. Durante el 2020, la cantidad de usuarios con smartphones alcanzó un 67% de la población mundial según un informe de We Are Social.</p>
<p style="text-align: justify;">Esta realidad obliga a las empresas no solo a tener que comercializar sus productos y/o servicios a través del móvil, sino también a mantener la comunicación con los clientes mediante este dispositivo, hoy principalmente por whatsapp.&nbsp;</p>
<p style="text-align: justify;">Adaptarse a los nuevos usuarios digitales implica dejar a un lado el uso de herramientas tradicionales como el papel o las llamadas telefónicas.</p>
<p style="text-align: justify;">Por ello, es fundamental mantener optimizados los canales online del negocio y ofrecer una experiencia mobile first si lo que se busca es aumentar las ventas.</p>
<p>&nbsp;</p>
<p style="text-align: justify;"><strong>Uso de herramientas innovadoras</strong>. Incorporar nuevas tecnologías permite optimizar los distintos procesos internos de la empresa. En los procesos de back office por ejemplo, es posible procesar más solicitudes en menos tiempo con la implementación de un CRM.&nbsp;</p>
<p style="text-align: justify;">Tener capacidad para ordenar y responder rápidamente la gran cantidad de solicitudes de los usuarios es clave para mantener un negocio eficiente y rentable.&nbsp;</p>
<p>&nbsp;</p>
<p style="text-align: justify;"><strong>Optimizar procesos</strong>. La incorporación de un sistema digital y moderno asegura la automatización de los procesos operativos eliminando la necesidad de utilizar papel y de invertir demasiado tiempo en concretar las tareas.&nbsp;</p>
<p style="text-align: justify;">De esta manera no solo se logran reducir costos, también se incrementa la seguridad de las operaciones, se estandarizan los procesos aplicando las mismas reglas en todo momento, por ejemplo, al evaluar una solicitud y aumenta la velocidad de respuesta al cliente mejorando la atención.&nbsp;</p>
<p style="text-align: justify;">&nbsp;</p>
<p style="text-align: justify; font-size: 18px;"><strong>¿Por dónde debo continuar?</strong></p>
<p style="text-align: justify;">La digitalización se impuso, negarlo supone transitar un camino que indefectiblemente lleva&nbsp; al fracaso.</p>
<p style="text-align: justify;">En Digiventures estamos convencidos del alto valor que tiene para las organizaciones financieras implementar herramientas digitales; aseguran la rentabilidad del negocio y optimizan el proceso de adquisición digital de clientes.</p>
<p style="text-align: justify;">Es posible incrementar tus ingresos con nuestra solución y asesoramiento. Contáctanos!</p></span>
        </div>
        
        <hr>
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              <a class="blog-post__tag-link" href="https://www.digiventures.la/recursos/blog/tag/fintech" rel="tag">Fintech</a> /
            
              <a class="blog-post__tag-link" href="https://www.digiventures.la/recursos/blog/tag/transformacion-digital" rel="tag">Transformacion Digital</a> /
            
              <a class="blog-post__tag-link" href="https://www.digiventures.la/recursos/blog/tag/onboarding-digital" rel="tag">Onboarding Digital</a>
            
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